Jerez de la Frontera, Cádiz (October 17, 2000)- Tourism Promotion Netsystem, S.L., under the commercial name of Avantur starts an unique initiative in Spain. Avantur develops integral e-solutions specifically designed for the tourist companies and with the objective of providing them a bigger competitive capacity in the Net. Avantur arises as a result of the analysis carried out by Tourism Promotion Netsystem on the current situation and level of implementation of Internet in the tourist industry. As a result of this analysis it was proven the low level of implementation of Internet, its inadequate use of its possibilities and the low business level obtained by the tourist companies through this new distribuition and comunication channel.

With the appearance of Internet to the tourist industry and specially to the small and medium size companies (95% in the Spanish tourist market), not alone they are opened the possibility to arrive up to new markets, but rather it becomes a key factor of managerial competitiveness. With the objective of the previously mentioned situations, Avantur develops the most appropiate online strategy to the communication needs, promotion and commercialization, integrating them in the marketing plans. As a result obtain those solutions that really get an effective presence in the Net: a faithful virtual image to the reality one, an appropriate positioning and a tool in the relationship with potential clients, and the sales of their products.

Soon, Avantur will have a new technological solution that will allow to any hotel to have a real time reservation system implemented in its own web. As added value of this innovative system it is the total administration by the hotel, as well as to have a wide number of options that will allow to carry out an important number of online marketing actions.

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