For years, Internet has created a virtual market place in which the possibilities of increasing business is almost unlimited. Nevertheless, in the year 2000, the tourist industry hadnīt taken notice of the changes that the new media had developed in tourism promotion and marketing.

The ignorance of the tourist industry as to real nature of Internet caused the developmetn of strategies that used this new communication and selling tool in the same way as conventional media. This situation motivated the appearance of Avantur, a unique iniciative promoted by Tourism Promotion Netsystem, s.l.