www.jerez-press.com

Jerez Townhall wanted to create an e-mail marketing campaign to promote local events. The goal was that national and international media, as well as national travel agencies, got to know these events so journalist could publish a press report on those events and travel agencies recommend this destination to their clients.

Once established the goal and segmented the public, a specific e-mail was made for each public segment, as well as a support web site that offered the possibility of downloading the whole press report, the activities program and pictures related to the event, making journalist and travel agencies' work easier.

The results due to this promotional action were satisfactory. A great number of web surfers accessed our support web and the press publication in various newspapers and other media from different countries, as physically far away as New Zealand.