After stating the web finality and defining the main user of
this web, we established a strategic core and a global image according
to the offline comunication of the company's chain. At the same
time we designed a web structure that allowed individual promotion
and independent marketing of each one of the chain's hotels.
While elaborating with Hoteles Monte their business strategy,
we adopted iHotelir as an online marketing system that allows
negotiating all the electronic reservations of the company's chain,
as well as strengthening the relationship with their clients.
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